APA (7th ed.) Citation

Zhu, Y., Chen, A., & Sorescu, A. (2012). A tale of two brands: The joint effect of manufacturer brand and retailer brand on consumers' evaluation of products. [Texas A&M University].

Chicago Style (17th ed.) Citation

Zhu, Ying, Allan Chen, and Alina Sorescu. A Tale of Two Brands: The Joint Effect of Manufacturer Brand and Retailer Brand on Consumers' Evaluation of Products. [College Station, Tex.]: [Texas A&M University], 2012.

MLA (9th ed.) Citation

Zhu, Ying, et al. A Tale of Two Brands: The Joint Effect of Manufacturer Brand and Retailer Brand on Consumers' Evaluation of Products. [Texas A&M University], 2012.