Sexy little numbers : how to grow your business using the data you already have /

Taps the latest breakthroughs by data analytics to counsel business growth professionals on how to identify profitable and potential customers, outlining strategies for predicting buying patterns and executing low-cost ideas.

Bibliographic Details

Main Author:	Maex, Dimitri
Other Authors:	Brown, Paul B.
Format:	Book
Language:	English
Published:	New York : Crown Business, [2012]
Edition:	1st ed.
Subjects:	Consumer behavior > Research. Marketing research. Advertising > Research. Data mining. Consumers > Research. Marketing > Research.