Advances in international marketing. Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Swan, K. Scott, Zou, Shaoming
Format:	eBook
Language:	English
Published:	Bingley : Emerald, 2012.
Series:	Advances in international marketing ; v. 23.
Subjects:	Export marketing. International business enterprises. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xx, 339 pages) : illustrations
Bibliography:	Includes bibliographical references.