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Intrapreneurship : managing ideas within your organization /

Bibliographic Details
Main Author: Desouza, Kevin C., 1979-
Corporate Author: Canadian Electronic Library (Firm)
Format: eBook
Language:English
Published: Toronto [Ont.] : University of Toronto Press, [2011]
Series:Canadian Electronic Library. Canadian publishers collection.
Subjects:
Creative ability in business > Management.
Entrepreneurship.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Chapter 1: Introduction
  • Chapter 2: Ideas, Roles, and Process
  • Chapter 3: Idea Generation and Mobilization
  • Chapter 4: Advocacy and Screening
  • Chapter 5: Idea Experimentation
  • Chapter 6: Idea Commercialization
  • Chapter 7: Diffusion and Implementation of Ideas
  • Chapter 8: Intrapreneurship: From Concept to Sustained Competitive Advantage.