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The handbook of market intelligence : understand, compete and grow in global markets /

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"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case st...

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Bibliographic Details
Main Author: Hedin, Hans
Corporate Author: ebrary, Inc
Other Authors: Hirvensalo, Irmeli, Vaarnas, Markko
Format: eBook
Language:English
Published: Hoboken, N.J. : Wiley, 2011.
Edition:1st ed.
Subjects:
Business intelligence.
Marketing research.
Business intelligence > Case studies.
Marketing research > Case studies.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • pt. 1. Market intelligence in global organizations
  • pt. 2. Roadmap to world class market intelligence
  • pt. 3. Market intelligence for key user groups
  • pt. 4. Developing world class market intelligence programs.