| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
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| 006 |
m o d |
| 007 |
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| 008 |
110617s2011 njuad ob 001 0 eng d |
| 005 |
20250816212624.2 |
| 010 |
|
|
|z 2011026195
|
| 020 |
|
|
|z 9781119993643 (hardback)
|
| 020 |
|
|
|z 9781119961611 (e-book)
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| 035 |
|
|
|a (CaPaEBR)ebr10504156
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|a (OCoLC)764717552
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|
|a CaPaEBR
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| 050 |
1 |
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|a HD38.7
|b .H44 2011eb
|
| 082 |
0 |
4 |
|a 658.8/3
|2 23
|
| 100 |
1 |
|
|a Hedin, Hans.
|
| 245 |
1 |
4 |
|a The handbook of market intelligence :
|b understand, compete and grow in global markets /
|c Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
|
| 250 |
|
|
|a 1st ed.
|
| 264 |
|
1 |
|a Hoboken, N.J. :
|b Wiley,
|c 2011.
|
| 300 |
|
|
|a 1 online resource (x, 244 pages) :
|b illustrations
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a pt. 1. Market intelligence in global organizations -- pt. 2. Roadmap to world class market intelligence -- pt. 3. Market intelligence for key user groups -- pt. 4. Developing world class market intelligence programs.
|
| 520 |
|
|
|a "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
|c Provided by publisher.
|
| 500 |
|
|
|a Electronic resource.
|
| 650 |
|
0 |
|a Business intelligence.
|
| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
0 |
|a Business intelligence
|v Case studies.
|
| 650 |
|
0 |
|a Marketing research
|v Case studies.
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 700 |
1 |
|
|a Hirvensalo, Irmeli.
|
| 700 |
1 |
|
|a Vaarnas, Markko.
|
| 710 |
2 |
|
|a ebrary, Inc.
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=819204
|y Connect to the full text of this electronic book
|t 0
|
| 980 |
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|b 65
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| 999 |
|
|
|a MARS
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HD38.7 .H44 2011eb
|h Library of Congress classification
|
| 998 |
f |
f |
|a HD38.7 .H44 2011eb
|t 0
|l Available Online
|