Production model and consumer preferences for Texas pecans /

Bibliographic Details
Main Author: Chammoun, Christopher James
Other Authors: Outlaw, Joe L. (Thesis advisor), Palma, Marco A. (Thesis advisor)
Format: Thesis eBook
Language:English
Published: [College Station, Tex.] : [Texas A&M University], [2012]
Subjects:
Online Access:Link to OAK Trust copy

MARC

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245 1 0 |a Production model and consumer preferences for Texas pecans /  |c by Christopher James Chammoun. 
264 1 |a [College Station, Tex.] :  |b [Texas A&M University],  |c [2012] 
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500 |a "Major Subject: Agricultural Economics" 
588 |a Description from author supplied metadata (automated record created 2012-10-22 13:24:58). 
502 |b Master of Science  |c Texas A&M University  |d 2012  |o http://hdl.handle.net/1969.1/ETD-TAMU-2012-08-11501 
504 |a Includes bibliographical references. 
516 |a Text (Thesis) 
520 3 |a High prices in any industry, agricultural especially, tend to spur new investment opportunities. Recent prices for pecans have been high relative to their historical pattern, suggesting investment opportunities for pecans. Prior to any investment, the investor needs to know what products consumers are demanding and how profitable it is to grow those products. This study assessed Texas consumers' preferences for pecan products and the profitability of growing pecans in the central Texas region. A choice experiment was conducted amongst Texas consumers to reveal consumers' preferences and determine their willingness-to-pay for the attributes comprising pecan products. A stochastic production model was formulated to determine the profitability of three different types of pecan orchards: a native orchard with no irrigation, an improved varieties orchard with irrigation, and an improved varieties orchard without irrigation. Results from the choice experiment indicated that consumers preferred large size pecans, native variety pecans, pecan halves, United States-grown pecans, and Texas-grown pecans. The choice experiment also found that consumers were heterogeneous in their preferences for all attributes except pecan variety and U.S. origin. Results from the stochastic production model indicated that the most profitable pecan orchard in central Texas was the irrigated improved orchard. 
500 |a Electronic resource. 
650 4 |a Major Agricultural Economics. 
653 |a choice experiment 
653 |a stochastic 
653 |a conjoint analysis 
653 |a empirical distribution 
700 1 |a Outlaw, Joe L.,  |e thesis advisor. 
700 1 |a Palma, Marco A.,  |e thesis advisor. 
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