| Tag |
First Indicator |
Second Indicator |
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| LEADER |
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m o d |
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| 008 |
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| 005 |
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| 019 |
|
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|a 475932521
|
| 020 |
|
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|a 9781597341288 (electronic bk.)
|
| 020 |
|
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|a 1597341282 (electronic bk.)
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| 020 |
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|a 9780793186006 (hbk.)
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| 020 |
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|a 0793186005 (hbk.)
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|a (OCoLC)ocn437144616
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|a (OCoLC)437144616
|z (OCoLC)475932521
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|a MERUC
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|a TXAM
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| 050 |
|
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|a HF5415.332.S78
|b M67 2004eb
|
| 082 |
0 |
4 |
|a 378.1/06
|a 658.8
|
| 100 |
1 |
|
|a Morrison, David A.
|q (David Ashley)
|
| 245 |
1 |
0 |
|a Marketing to the campus crowd :
|b everything you need to know to capture the $200 billion college market /
|c by David A. Morrison.
|
| 264 |
|
1 |
|a Chicago :
|b Dearborn Trade Pub.,
|c 2004.
|
| 300 |
|
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|a 1 online resource (xix, 249 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
|
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|a online resource
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| 505 |
0 |
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|a A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!
|
| 520 |
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|a Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, "Best in Class" case studies, and the underlying drivers of market behavior.
|
| 588 |
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|a Description based on print version record.
|
| 500 |
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|a Electronic resource.
|
| 650 |
|
0 |
|a College students as consumers
|z United States.
|
| 650 |
|
0 |
|a Marketing
|z United States.
|
| 650 |
|
4 |
|a Universities and colleges.
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| 655 |
|
4 |
|a Electronic books.
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| 776 |
1 |
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|z 9780793186006
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/tamucs/detail.action?docID=226182
|y Connect to the full text of this electronic book
|t 0
|
| 948 |
|
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|a cataloged
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|c 2012/12/6
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|e agaffey
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| 999 |
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|a MARS
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e HF5415.332.S78 M67 2004eb
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415.332.S78 M67 2004eb
|t 0
|l Available Online
|