| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000Ka 4500 |
| 001 |
in00002784476 |
| 005 |
20150922145833.0 |
| 006 |
m fo d |
| 007 |
cr unu|||||||| |
| 008 |
121126s2012 txu obm 000 0 eng d |
| 035 |
|
|
|a (OCoLC)ocn819343588
|
| 035 |
|
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|a (OCoLC)819343588
|
| 035 |
|
|
|a (TxCM)http://hdl.handle.net/1969.1/ETD-TAMU-2011-08-9948
|
| 040 |
|
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|a TXA
|c TXA
|d UtOrBLW
|
| 049 |
|
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|a TXAM
|
| 099 |
|
|
|a 2011
|a Thesis
|a 1969.1/ETD-TAMU-2011-08-9948
|
| 100 |
1 |
|
|a Davila Rodriguez, Mary Ann.
|
| 245 |
1 |
0 |
|a Visual representations of Puerto Rico in destination marketing materials /
|c by Mary Ann Davila Rodriguez.
|
| 264 |
|
1 |
|a [College Station, Tex.] :
|b [Texas A&M University],
|c [2012]
|
| 300 |
|
|
|a 1 online resource.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 500 |
|
|
|a "Major Subject: Recreation, Park, and Tourism Sciences"
|
| 588 |
|
|
|a Description from author supplied metadata (automated record created 2012-10-22 13:24:58).
|
| 502 |
|
|
|b Master of Science
|c Texas A&M University
|d 2011
|o http://hdl.handle.net/1969.1/ETD-TAMU-2011-08-9948
|
| 504 |
|
|
|a Includes bibliographical references.
|
| 516 |
|
|
|a Text (Thesis)
|
| 520 |
3 |
|
|a This study focused on understanding how destination marketing portrays the people and places of a destination and how residents perceive the visuals used in destination marketing and promotion. Using a visual qualitative approach, the study analyzed the images of recent promotional campaigns employed by the Puerto Rico Tourism Company. The study then interviewed Puerto Rican residents regarding their attitudes toward tourism development in general and toward the specific imagery used in the campaigns. Overall, residents had rather positive opinions of tourism in Puerto Rico. They also had largely positive attitudes toward the visual imagery used to market the destination. However, they felt the portrayal was incomplete and did not reflect the modern way of Puerto Rican daily life.
|
| 500 |
|
|
|a Electronic resource.
|
| 650 |
|
4 |
|a Major Recreation, Park, and Tourism Sciences.
|
| 653 |
|
|
|a Residents
|
| 653 |
|
|
|a Destination image
|
| 653 |
|
|
|a Sustainable tourism marketing
|
| 653 |
|
|
|a Puerto Rico
|
| 653 |
|
|
|a Visual communication
|
| 700 |
1 |
|
|a Gretzel, Ulrike,
|e thesis advisor.
|
| 856 |
4 |
0 |
|u http://hdl.handle.net/1969.1/ETD-TAMU-2011-08-9948
|z Link to OAK Trust copy
|t 0
|
| 948 |
|
|
|a cataloged
|b h
|c 2012/11/26
|d o
|e jolivare
|f 2:36:21 pm
|
| 994 |
|
|
|a C0
|b TXA
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
|s d846b4a5-d477-34c5-9d64-51109947de7f
|i 5d344364-4f0b-3995-95ad-cc445554ee9b
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e 2011 Thesis 1969.1/ETD-TAMU-2011-08-9948
|h Other scheme
|
| 998 |
f |
f |
|a 2011 Thesis 1969.1/ETD-TAMU-2011-08-9948
|t 0
|l Available Online
|