Journal of customer service in marketing & management.

Managing service quality /
Published: (1995)

Managing service quality.
Published: (1990)

How to measure service quality & customer satisfaction : the informal field guide for tools and techniques /
by: Chakrapani, Chuck
Published: (1998)

Customer-focused quality : what to do on Monday morning /
by: Hinton, Tom
Published: (1994)

Satisfying internal customers first : a practical guide to improving internal and external customer satisfaction /
by: Chang, Richard Y.
Published: (1994)

Design and management of service processes /
by: Ramaswamy, Rohit, 1960-
Published: (1996)

Journal of marketing management.

Journal of strategic marketing.

Six sigma for marketing processes : an overview for marketing executives, leaders, and managers /
by: Creveling, Clyde M., 1956-
Published: (2006)

Journal of research in interactive marketing.
Published: (2010)

On great service : a framework for action /
by: Berry, Leonard L., 1942-
Published: (1995)

Managing customer value : essentials of product quality, customer service, and price decisions /
by: Dodds, Bill
Published: (2003)

Journal of service research : JSR.
Published: (1998)

On great service : a framework for action /
by: Berry, Leonard L., 1942-
Published: (1995)

Customer care excellence : how to create an effective customer focus /
by: Cook, Sarah, 1955-
Published: (2011)

Customer care excellence : how to create an effective customer focus /
by: Cook, Sarah, 1955-
Published: (2008)

Six sigma marketing : from cutting costs to growing market share /
by: Reidenbach, R. Eric
Published: (2009)

Customer focus : a strategy for success /
by: Langevin, Roger G.
Published: (1998)

Service quality : research perspectives /
by: Schneider, Benjamin, 1938-
Published: (2004)

Improving customer service and job satisfaction : the continuous improvement approach : a seminar for the Sterling Evans Library : presented by Lee Blank and Mary Miller, January 27, 1995, February 3, 1995.
Published: (1995)

Customer service in the information age : a common sense approach to high-tech help /
by: Haberer, JoAnn B.
Published: (2004)

Industrial marketing management.

Industrial marketing management.

Service quality : new directions in theory and practice /
Published: (1994)

Marketing management.
Published: (1992)

Delivering quality service : balancing customer perceptions and expectations /
by: Zeithaml, Valarie A.
Published: (1990)

Managing customer value : one stage at a time /
by: Soman, Dilip
Published: (2010)

Total quality marketing : the key to regaining market shares /
by: Reddy, Allan C.
Published: (1994)

Journal of promotion management.

Customer equity : building and managing relationships as valuable assets /
by: Blattberg, Robert C., 1942-
Published: (2001)

Customer relationship management : the foundation of contemporary marketing strategy /
by: Baran, Roger J. (Roger Joseph), 1945-
Published: (2013)

Customer relationship management : integrating marketing strategy and information technology /
by: Zikmund, William G.
Published: (2003)

Fuzzy methods for customer relationship management and marketing : applications and classifications /
Published: (2012)

The butterfly customer : capturing the loyalty of today's elusive consumer /
by: O'Dell, Susan M.
Published: (2000)

Marketing to manage customer experience : the case of Nykaa /
by: Chakraborty, Uttam, active 2023, et al.
Published: (2023)

Journal of business market management.
Published: (2007)