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Digital wars : Apple, Google, Microsoft and the battle for the Internet /

'Digital Wars' assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles.

Bibliographic Details
Main Author: Arthur, Charles, 1961-
Format: eBook
Language:English
Published: London : Kogan Page, 2012.
Subjects:
Apple Computer, Inc.
Google (Firm)
Internet industry > United States.
Microsoft Corporation.
Business.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:'Digital Wars' assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, it looks at the very different cultures of each business, the iPhone, Android, iPods (mobile music) and the browser and apps battles.
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9780749464141 (electronic bk.)
0749464143 (electronic bk.)