rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Developing new products and services
    sub title: learning, differentiation, and innovation
  name:
    name part: Sanders, G. Lawrence.
    role:
      role term: creator
  name:
    name part: Huefner, Ronald J.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: nyu
    date issued: 2011
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xx, 340 pages : illustrations ; 23 cm.
  note: G. Lawrence Sanders ; with contributions by ron Huefner [and others].
  note: Includes bibliographical references and index.
  subject:
    topic: New products
    topic: Management
  subject:
    topic: New products
    topic: Marketing
  subject:
    topic: Product differentiation
  subject:
    topic: Creative ability in business
    topic: Management
  subject:
    topic: Marketing
    topic: Decision making
  classification: 658.575
  related item:
    title info:
      title: Marketing research collection
  identifier: 9781606492413 (pbk.)
  identifier: 1606492411 (pbk.)
  record info:
    record content source: BTCTA
    record creation date: 110830
    record change date: 20150922120618.0
    record identifier: in00002782242