Why we buy : the science of shopping /
Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Simon & Schuster Paperbacks,
[2009]
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| Edition: | Updated and rev. |
| Subjects: | |
| Online Access: | Contributor biographical information Publisher description Sample text Table of contents only |
Table of Contents:
- Instead of Samoa, stores: the science of shopping
- Walk like an Egyptian: the mechanics of shopping
- Men are from Home Depot, women are from Bloomingdale's: the demographics of shopping
- See me, feel me, touch me, buy me: the dynamics of shopping
- Screen savers, jet lag and whirling dervishes: the culture of shopping.