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Why we buy : the science of shopping /

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Revolutionary retail guru Paco Underhill is back with a revised edition of this text on our ever-evolving consumer culture. It is full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets.

Bibliographic Details
Main Author: Underhill, Paco
Format: Book
Language:English
Published: New York : Simon & Schuster Paperbacks, [2009]
Edition:Updated and rev.
Subjects:
Marketing research.
Consumer behavior.
Shopping.
Online Access:Contributor biographical information
Publisher description
Sample text
Table of contents only

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