Olympic marketing /

Bibliographic Details
Main Author:	Ferrand, Alain, 1952-
Corporate Author:	ebrary, Inc
Other Authors:	Chappelet, J.-L. (Jean-Loup), Séguin, Benoit, 1966-
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York : Routledge, [2012]
Subjects:	Olympics > Management. Olympics > Marketing. Sports administration. Sports > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xxii, 271 pages) : illustrations
Bibliography:	Includes bibliographical references and index.