Transdisciplinary marketing concepts and emergent methods for virtual environments /

"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.

Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: El-Gohary, Hatem, 1970-
Format: eBook
Language:English
Published: Hershey, Pa. : Business Science Reference, [2013]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:"This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
Item Description:Electronic resource.
Physical Description:1 online resource (xxv, 359 pages) : color illustrations
Bibliography:Includes bibliographical references and index.