Cover Image

The marketing/accounting interface /

Bibliographic Details
Other Authors: Roslender, Robin, 1949-, Wilson, R. M. S. (Richard Malcolm Sano)
Format: Book
Language:English
Published: London ; New York : [S.I.] : Routledge ; Westburn Publishers, 2012.
Series:Key issues in marketing management.
Subjects:
Industrial management.
Accounting > Management.
Marketing > Management.
Description
Item Description:"This book is a reproduction of the Journal of marketing management, volume 24, issues 7-8"--Title page verso.
Physical Description:x, 218 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780415628860
0415628865