http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
how the rise of trendy environmentalism is harming the environment
Wherever we turn, politicians, businesses and activists are promoting the latest fashionable "green" policy or product. Green buildings, electric cars, compact fluorescent lightbulbs and a variety of other technologies are touted as the next key step in protecting the environment and promoting a sustainable future. Increasingly, however, scientific and economic information regarding environmental problems takes a back seat to the social and personal value of being seen and perceived as "green." (Taken from book jacket)
The rise of eco-fads -- What is an eco-fad -- The illogical common sense of eco-fads -- Why politicians promote eco-fads -- The profitable business of eco-fads -- The media and eco-fads -- The difference between science and sex appeal -- Forestry eco-fads -- The power of energy eco-fads -- Climate eco-fads -- Green living eco-fads -- Avoiding eco-fads.