Going social : excite customers, generate buzz, and energize your brand with the power of social media /

Bibliographic Details
Main Author:	Goldman, Jeremy (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York : American Management Association, 2013.
Subjects:	Internet marketing. Social media. Social marketing. Online social networks. Customer relations. BUSINESS & ECONOMICS > E-Commerce > Internet Marketing. BUSINESS & ECONOMICS > Mail Order. BUSINESS & ECONOMICS > Marketing > Direct. BUSINESS & ECONOMICS > Marketing > Multilevel. BUSINESS & ECONOMICS > Marketing > Telemarketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (ix, 294 pages).
Bibliography:	Includes bibliographical references and index.
ISBN:	0814432565 (electronic bk.) 9780814432563 (electronic bk.)