Sports marketing : a strategic perspective /
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
[2009]
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Table of contents only |
Search Result 1