Sports marketing : a strategic perspective /
Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
[2009]
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| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Table of contents only |
| Summary: | Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice. |
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| Physical Description: | xxiv, 453 pages : illustrations ; 26 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780132285353 (hbk. : alk. paper) 0132285355 (hbk. : alk. paper) 9780138137458 (International ed. : pbk.) 0138137455 (International ed. : pbk.) |