Cover Image

The intention economy : when customers take charge /

Bibliographic Details
Main Author: Searls, Doc
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Review Press, [2012]
Subjects:
Customer relations.
Customer services.
Consumers' preferences.
New products.
Description
Physical Description:xiv, 302 pages ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781422158524 (alk. paper)
1422158527 (alk. paper)