APA (7th ed.) Citation

Searls, D. (2012). The intention economy: When customers take charge. Harvard Business Review Press.

Chicago Style (17th ed.) Citation

Searls, Doc. The Intention Economy: When Customers Take Charge. Boston, Mass.: Harvard Business Review Press, 2012.

MLA (9th ed.) Citation

Searls, Doc. The Intention Economy: When Customers Take Charge. Harvard Business Review Press, 2012.