The face-to-face book : why real relationships rule in a digital marketplace /

Bibliographic Details
Main Author:	Keller, Edward B., 1955-
Other Authors:	Fay, Brad
Format:	Book
Language:	English
Published:	New York : Free Press, 2012.
Edition:	1st Free Press hardcover ed.
Subjects:	Word-of-mouth advertising. Social marketing. Marketing > Social aspects.

Description
Physical Description:	xv, 287 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781451640069 (alk. paper) 1451640064 (alk. paper)