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Marketing management and communications in the public sector /

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Bibliographic Details
Main Author: Pasquier, Martial
Corporate Author: ebrary, Inc
Other Authors: Villeneuve, Jean-Patrick
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York : Routledge, 2012.
Series:Routledge masters in public management.
Subjects:
Government publicity.
Communication in public administration.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (x, 261 pages) : illustrations
Bibliography:Includes bibliographical references and index.