The conversation company : boost your business through culture, people and social media /
Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization b...
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| Format: | eBook |
| Language: | English |
| Published: |
London :
Kogan Page,
2012.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in. |
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| Item Description: | Electronic resource. |
| Physical Description: | 1 online resource (272 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780749464745 (electronic bk.) 0749464747 (electronic bk.) |