Brand anarchy : managing corporate reputation /

Bibliographic Details
Main Author:	Earl, Steve
Corporate Author:	ebrary, Inc
Other Authors:	Waddington, Stephen
Format:	eBook
Language:	English
Published:	London : Bloomsbury Pub., 2012.
Subjects:	Brand name products. Product management. Corporate image. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xvi, 256 pages)
Bibliography:	Includes bibliographical references and index.