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Optimize : how to attract and engage more customers by integrating SEO, social media, and content marketing /

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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagemen...

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Bibliographic Details
Main Author: Odden, Lee
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, 2012.
Subjects:
Business.
Direct marketing.
Direct selling.
Social media.
BUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
BUSINESS & ECONOMICS / Mail Order.
BUSINESS & ECONOMICS / Marketing / Direct.
BUSINESS & ECONOMICS / Marketing / Multilevel.
BUSINESS & ECONOMICS / Marketing / Telemarketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engage.
Item Description:Electronic resource.
Physical Description:1 online resource (xii, 243 pages)
Bibliography:Includes bibliographical references (pages 233-238) and index.
ISBN:9781118226384 (electronic bk.)
1118226380 (electronic bk.)