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Pharmaceutical lifecycle management : making the most of each and every brand /

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Bibliographic Details
Main Author: Ellery, Tony
Other Authors: Hansen, Neal
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2012]
Series:Wiley Online Library.
Subjects:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.
Electronic books.
Online Access:Connect to the full text of this electronic book
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