Pharmaceutical lifecycle management : making the most of each and every brand /

Bibliographic Details
Main Author:	Ellery, Tony
Other Authors:	Hansen, Neal
Format:	eBook
Language:	English
Published:	Hoboken, N.J. : John Wiley & Sons, [2012]
Series:	Wiley Online Library.
Subjects:	Drug Industry > economics. Drug Approval > economics. Economics, Pharmaceutical > legislation & jurisprudence. Marketing > methods. Pharmaceutical Preparations > economics. Pharmaceutical industry. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource. Includes index.
Physical Description:	1 online resource (xxii, 389 pages) : illustrations
ISBN:	1118266757 (electronic bk.) 9781118266755 (electronic bk.)
DOI:	10.1002/9781118266755