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The psychology of entertainment media : blurring the lines between entertainment and persuasion /

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Shrum, L. J.
Format: eBook
Language:English
Published: New York : Routledge, 2012.
Edition:2nd ed.
Subjects:
Subliminal advertising.
Advertising > Psychological aspects.
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Electronic books.
Online Access:Connect to the full text of this electronic book
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Published 2004
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