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The Apple experience : secrets to building insanely great customer loyalty /

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Bibliographic Details
Main Author: Gallo, Carmine
Format: Book
Language:English
Published: New York : McGraw-Hill, [2012]
Subjects:
Customer services.
Consumer satisfaction.
Creative thinking.
Table of Contents:
  • Introduction: enriching lives
  • Inspiring your internal customer
  • Dream bigger
  • Hire for smiles
  • Cultivate fearless employees
  • Build trust
  • Foster a feedback loop
  • Develop multitaskers
  • Empower your team
  • Serving your external customer
  • Follow Apple's 5 steps of service
  • Reset your customer's internal clock
  • Sell the benefit
  • Unleash your customer's inner genius
  • Create wow moments
  • Rehearse the script
  • Deliver a consistent experience
  • Setting the stage
  • Eliminate the clutter
  • Pay attention to design details
  • Design multisensory moments
  • Conclusion: the soul of Apple.