http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (xx, 658 pages) : illustrations
Front Matter -- Introduction -- Perspectives on Communication and Global Health. Theoretical Divides and Convergence in Global Health Communication / Silvio Waisbord, Rafael Obregon -- New Perspectives on Global Health Communication / Collins O Airhihenbuwa, Mohan J Dutta -- Rethinking Health Communication in Aid and Development / Elizabeth Fox -- Toward a Global Theory of Health Behavior and Social Change / Douglas Storey, maria elena Figueroa -- Theoretical Perspectives on and Approaches to Health Communication in a Global Context. The Impact of Health Communication Programs / Jane T Bertrand, Stella Babalola, Joanna Skinner -- Promoting Health through Entertainment-Education Media / William J Brown -- Interpersonal Health Communication / Rukhsana Ahmed -- Community Health and Social Mobilization / Catherine Campbell, Kerry Scott -- Health, News, and Media Information / Jesus Arroyave -- Using Complexity-Informed Communication Strategies to Address Complex Health Issues / Virginia Lacayo -- Community Media, Health Communication, and Engagement / Linje Manyozo -- Global E-health Communication / L Suzanne Suggs, Scott C Ratzan -- Managing Fear to Promote Healthy Change / Merissa Ferrara, Anthony J Roberto, Kim Witte -- Innovations in the Evaluation of Social Change Communication for HIV and AIDS / Ailish Byrne, Robin Vincent -- Case Studies of Applied Theory and Innovation. Mobile Phones / Katherine de Tolly, Peter Benjamin -- Social Marketing and Condom Promotion in Madagascar / W Douglas Evans, Kim Longfield, Navendu Shekhar, Andry Rabemanatsoa, Ietje Reerink, Jeremy Snider -- Participatory Health Communication Research / Karen Greiner -- Egypt's Initiative / Ron Hess, Dominique Meekers, J Douglas Storey -- Risk Communication and Emerging Infectious Diseases / Ketan Chitnis -- Journalism and HIV / gregory Alonso Pirio -- jovenHABLAjoven / jair vega Casanova, carmen R Mendivil Calder̤n -- Changing Gender Norms for HIV and Violence Risk Reduction / Julie Pulerwitz, Gary Barker, Ravi Verma -- Women's Health and Healing in the Peruvian Amazon / Ami Sengupta, Eliana Elias -- Positive Deviance, Good for Global Health / Arvind Singhal, Luc̕a Dur̀ -- Health Promotion from the Grassroots / mar̕a Beatriz Torres -- ₃Children can't wait₄ / Shereen Usdin, Nicola Christofides -- Crosscutting Issues. Capacity Building (and Strengthening) in Health Communication / Rafael Obregon, Silvio Waisbord -- Institutionalizing Communication in International Health / Jose Rimon, Suruchi Sood -- Communication and Public Health in a Glocalized Context / Thomas Tufte -- Conclusions: Rethinking the Field. Toward Social Justice in Directed Social Change / Srinivas R Melkote -- Conclusions / Silvio Waisbord, Rafael Obregon -- Index.
pt. 1. Perspectives on communication and global health -- pt. 2. Theoretical perspectives on and approaches to health communication in a global context -- pt. 3. Case studies of applied theory and innovation -- pt. 4. Crosscutting issues -- pt. 5. Conclusions : rethinking the field.
edited by Rafael Obregon and Silvio Waisbord.
Includes bibliographical references and index.
Chichester [England] : Wiley-Blackwell, 2012