Cover Image

The hidden wealth of customers : realizing the untapped value of your most important asset /

Bibliographic Details
Main Author: Lee, William G.
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business Review Press, [2012]
Subjects:
Customer relations.
Customer loyalty.
Consumer behavior.
Description
Physical Description:222 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [199]-202) and index.
ISBN:9781422172315 (alk. paper)
1422172317 (alk. paper)