The 4A's of marketing : creating value for customer, companies and society /

Bibliographic Details
Main Author:	Sheth, Jagdish N.
Other Authors:	Sisodia, Rajendra
Format:	Book
Language:	English
Published:	New York : Routledge, 2012.
Subjects:	Relationship marketing. Customer relations > Management. Marketing.

Description
Physical Description:	209 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780415898348 (hardback : alk. paper) 041589834X (hardback : alk. paper) 9780415898355 (pbk. : alk. paper) 0415898358 (pbk. : alk. paper) 9780203802168 (ebook) 0203802160 (ebook)