Handbook of marketing strategy /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Shankar, Venkatesh, 1962-, Carpenter, Gregory S.
Format:	eBook
Language:	English
Published:	Cheltenham : Edward Elgar, 2012.
Subjects:	Marketing > Management. Strategic planning. BUSINESS & ECONOMICS / Green Business. Marketing > Planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xxi, 504 pages)
Bibliography:	Includes bibliographical references and index.
ISBN:	9781781005224 (electronic bk.) 1781005222 (electronic bk.)