Sports entrepreneurship : theory and practice /
Sport is inherently entrepreneurial, though few formal connections exist in academic literature. Sports Entrepreneurship: Theory and Practice fills that void, featuring chapters by notable scholars whose contributions cover both the conceptual and case examples highlighting sports entrepreneurship f...
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Morgantown, W.Va. :
Fitness Information Technology,
[2012]
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| Subjects: |
Table of Contents:
- Sports entrepreneurship: a theoretical approach
- Building an entrepreneurial sports empire: the case of Red Bull
- Doing good while doing well in sports: sports entrepreneurs and social impact
- Sports entrepreneurship: the case of the Indian Premier League
- Get fit with the Grizzlies: application of entrepreneurship in sport sponsorship
- Entrepreneurial market leaders: Australian football league expansion through new team development
- Bridge, gate keeper, negotiator: the sports agent as entrepreneur
- Entrepreneurship in sports broadcasting
- The College Sport Research Institute: where theory and practice lead to action
- Entrepreneurial price lining strategy in sports
- Entrepreneurs, organizations, and sport marketplace: subjects in search of historians
- NWCA entrepreneurial model: a proactive approach to program eliminations
- Tennis player longevity at the top of the ATP and WTA world rankings.