Bakhtin and 'interactive' advertising : a conceptual investigation of advertising communication /

Bibliographic Details
Main Author:	Karimova, Gulnara Z.
Format:	Book
Language:	English
Published:	Palo Alto, CA : Academica Press, [2012]
Subjects:	Advertising > Philosophy. Marketing > Philosophy. Bakhtin, M. M. > (Mikhail Mikhaĭlovich), > 1895-1975.

Description
Physical Description:	xiv, 154 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781936320462 (alk. paper) 1936320460 (alk. paper)