Seducing the subconscious : the psychology of emotional influence in advertising /
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| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex ; Hoboken, NJ :
Wiley,
2012.
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| Series: | Wiley Online Library.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource (xi, 248 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1119967627 (electronic bk.) 1119967635 111996900X (electronic bk.) 9781119967620 (electronic bk.) 9781119967637 9781119969006 (electronic bk.) |
| DOI: | 10.1002/9781119967637 |