The nonprofit development companion : a workbook for fundraising success /
"A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realis...
| Main Author: | |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
[2011]
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| Series: | AFP/Wiley fund development series.
Wiley Online Library. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffingIncludes templates and samples to provide specific examples to use right awayOffers a new approach to nonprofit fundraising and marketingBased on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program"-- |
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| Item Description: | Electronic resource. Includes index. |
| Physical Description: | 1 online resource (xvii, 202 pages) |
| ISBN: | 0470906545 (electronic bk.) 047090657X (electronic bk.) 1118386256 (electronic bk.) 9780470906545 (electronic bk.) 9780470906576 (electronic bk.) 9781118386255 (electronic bk.) |
| DOI: | 10.1002/9781118386255 |