Encyclopedia of sports management and marketing /
Introduces from a management perspective the "principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage,
[2011]
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| Series: | Gale virtual reference library.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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