Encyclopedia of sports management and marketing /
Introduces from a management perspective the "principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage,
[2011]
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| Series: | Gale virtual reference library.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Introduces from a management perspective the "principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers."-- |
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| Item Description: | Title from SAGE Reference Online page (viewed Sept. 20, 2011). Electronic resource. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781412994156 (electronic bk.) 1412994152 (electronic bk.) 9781780343228 (online) 1780343221 (online) |