rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Enrollment logics and discourse
    sub title: toward professionalizing higher education enrollment management
  name:
    name part: Snowden, Monique Lavette.
    role:
      role term: creator
  name:
    name part: Poole, Marshall Scott
    role:
      role term: thesis advisor.
  name:
    name part: Sharf, Barbara F.
    role:
      role term: thesis advisor.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: txu
    date issued: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  abstract: Enrollment management is an organizational phenomenon that emerged in the mid-1970s and has since developed into a pervasive structure and practice at colleges and universities. The purpose of this study is to identify and trace the development of the underlying organizing principles (enrollment logics) that institutionalize enrollment management practices and professionalize the chief enrollment manager position. This study focuses on how discourses among members of a prominent professional association establish, diffuse, and sustain knowledge that promotes certain expertise, assumptions, beliefs, and shared understandings of enrollment management. This is qualitative study that uses first-person accounts of 18 chief enrollment managers, authoethnographic reflections, and historical texts to reveal the regulative, normative, and cultural-cognitive elements (symbols, relations, routines, and artifacts) that signify enrollment management as an institutionalized and professionalized phenomenon. Crystallization is used as the analytical approach for discourse analysis. Institutional Theory and Structuration Theory form the theoretical and analytical frameworks for this study. Study results suggest that enrollment management is an institutionalized organizational field and an emerging profession.
  note: by Monique Lavette Snowden.
  note: "Major Subject: Communication"
  note: Electronic resource.
  note: Doctor of Philosophy Texas A&M University 2010 http://hdl.handle.net/1969.1/ETD-TAMU-2010-08-8490
  note: Includes bibliographical references.
  note: Text (Dissertation)
  subject:
    topic: Major Communication
  subject:
    topic: Structuration theory
  subject:
    topic: Enrollment management
  subject:
    topic: Discourse
  subject:
    topic: Organizational fields
  subject:
    topic: Institutional logics
  subject:
    topic: Professionalization
  subject:
    topic: Insitutional theory
  identifier: http://hdl.handle.net/1969.1/ETD-TAMU-2010-08-8490
  record info:
    record content source: TXA
    record creation date: 121115
    record change date: 20150922143452.0
    record identifier: in00002755738