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Key account management : tools and techniques for achieving profitable key supplier status /

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Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world.

Bibliographic Details
Main Author: Cheverton, Peter
Format: eBook
Language:English
Published: London ; Philadelphia, PA : Kogan Page, 2012.
Edition:5th ed.
Subjects:
Management.
Business.
Selling > Key accounts.
Marketing > Key accounts.
Customer services.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Key Account Management contains unique methodology for identifying, obtaining, retaining and developing key customers. The only KAM books that focuses on implementation rather than theory, it provides tools for use in the real world.
Item Description:Electronic resource.
Physical Description:1 online resource (xx, 380 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780749462215 (electronic bk.)
0749462213 (electronic bk.)