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Marketing semiotics : signs, strategies, and brand value /

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Bibliographic Details
Main Author: Oswald, Laura R.
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2012.
Subjects:
Communication in marketing.
Semiotics.
Electronic books.
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by Oswald, Laura R.
Published 2012
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eBook
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