Media today : an introduction to mass communication /
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
New York :
Routledge,
2011.
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Understanding the nature of mass media. Understanding mass media and the importance of media literacy
- Making sense of the media business
- Controls on media content : government regulation, self-regulation, and ethics
- Making sense of research on media effects and media culture
- Media giants and cross-media activities. A world of blurred media boundaries
- Understanding the strategies of media giants
- The print media. The book industry
- The newspaper industry
- The magazine industry
- The electronic media. The recording industry
- The radio industry
- The movie industry
- The television industry
- The internet and video game industries
- Advertising and public relations
- The advertising industry
- The public relations industry
- Epilogue.