rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Media today
    sub title: an introduction to mass communication
  name:
    name part: Turow, Joseph.
    role:
      role term: creator
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2011
    edition: 4th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxxii, 621 pages) : illustrations (some color)
  table of contents: Understanding the nature of mass media. Understanding mass media and the importance of media literacy -- Making sense of the media business -- Controls on media content : government regulation, self-regulation, and ethics -- Making sense of research on media effects and media culture -- Media giants and cross-media activities. A world of blurred media boundaries -- Understanding the strategies of media giants -- The print media. The book industry -- The newspaper industry -- The magazine industry -- The electronic media. The recording industry -- The radio industry -- The movie industry -- The television industry -- The internet and video game industries -- Advertising and public relations -- The advertising industry -- The public relations industry -- Epilogue.
  note: Joseph Turow.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Mass media
  subject:
    topic: SOCIAL SCIENCE
    topic: Media Studies
  classification: P90 .T874 2011eb
  classification: 302.23
  related item:
    title info:
      title: Media today
    name:
      name part: Turow, Joseph.
    origin info:
      publisher: New York : Routledge, 2011
      edition: 4th ed.
    identifier: (DLC) 2010023865
    identifier: (OCoLC)642684263
  identifier: 9780203836514 (electronic bk.)
  identifier: 0203836510 (electronic bk.)
  identifier: 9780415876070
  identifier: 0415876079
  identifier: 9780415876087
  identifier: 0415876087
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: N$T
    record creation date: 110801
    record change date: 20250816210547.5
    record identifier: in00002752997
    language of cataloging:
      language term: eng