rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mediawriting
    sub title: print, broadcast, and public relations
  name:
    name part: Whitaker, Wayne R.
    name part: 1940-
    role:
      role term: creator
  name:
    name part: Ramsey, Janet E.
  name:
    name part: Smith, Ronald D.
    name part: 1948-
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2009
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xix, 418 pages) : illustrations
  abstract: Designed for those preparing to write in the current multimedia environment, MediaWritingexplores the linkages between print, broadcast, and public relationsstyles; outlines the nature of good writing; and synthesizes andintegrates professional skills and concepts. Complete with interestingreal-world examples and exercises, this textbook gives studentsprogressive writing activities amid an environment for developingresearch and interviewing skills.
  table of contents: Book Cover; Title; Copyright; Brief Contents; Contents; Preface: Introduction to MediaWriting; 1 Communication Theory and News Values; 2 Ethical and Legal Issues in Media Writing; 3 Basics of Writing and Editing; 4 Basic News Stories; 5 Interviewing; 6 Reporting What Others Say; 7 Obituaries, Rewrites, and Roundups; 8 Research in Communication; 9 Feature Writing; 10 Writing Broadcast Copy; 11 Reporting for Radio and TV; 12 Public Relations Writing: Organizational Media; 13 Public Relations Writing: News Media; 14 Advertising Copywriting; Afterword: You and the Future; Credits; Index.
  note: W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Mass media
    topic: Authorship
  subject:
    topic: Broadcast journalism
    topic: Authorship
  subject:
    topic: Public relations
    topic: Authorship
  subject:
    topic: Journalism
    topic: Authorship
  subject:
    topic: LANGUAGE ARTS & DISCIPLINES
    topic: Composition & Creative Writing
  subject:
    topic: LANGUAGE ARTS & DISCIPLINES
    topic: Rhetoric
  subject:
    topic: REFERENCE
    topic: Writing Skills
  classification: P96.A86 W48 2009eb
  classification: 808/.066302
  related item:
    title info:
      title: Mediawriting
    name:
      name part: Whitaker, Wayne R., 1940-
    origin info:
      publisher: New York : Routledge, 2009
      edition: 3rd ed.
    identifier: (DLC) 2008010584
    identifier: (OCoLC)213375828
  identifier: 9780203886700 (electronic bk.)
  identifier: 0203886704 (electronic bk.)
  identifier: 9780805862959
  identifier: 0805862951
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  related item:
    location:
      url: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: N$T
    record creation date: 090310
    record change date: 20250816210314.8
    record identifier: in00002751680
    language of cataloging:
      language term: eng