http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (xix, 418 pages) : illustrations
Designed for those preparing to write in the current multimedia environment, MediaWritingexplores the linkages between print, broadcast, and public relationsstyles; outlines the nature of good writing; and synthesizes andintegrates professional skills and concepts. Complete with interestingreal-world examples and exercises, this textbook gives studentsprogressive writing activities amid an environment for developingresearch and interviewing skills.
Book Cover; Title; Copyright; Brief Contents; Contents; Preface: Introduction to MediaWriting; 1 Communication Theory and News Values; 2 Ethical and Legal Issues in Media Writing; 3 Basics of Writing and Editing; 4 Basic News Stories; 5 Interviewing; 6 Reporting What Others Say; 7 Obituaries, Rewrites, and Roundups; 8 Research in Communication; 9 Feature Writing; 10 Writing Broadcast Copy; 11 Reporting for Radio and TV; 12 Public Relations Writing: Organizational Media; 13 Public Relations Writing: News Media; 14 Advertising Copywriting; Afterword: You and the Future; Credits; Index.
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Includes bibliographical references and index.