Cover Image

Mediawriting : print, broadcast, and public relations /

Show other versions (4)

Designed for those preparing to write in the current multimedia environment, MediaWritingexplores the linkages between print, broadcast, and public relationsstyles; outlines the nature of good writing; and synthesizes andintegrates professional skills and concepts. Complete with interestingreal-worl...

Full description

Bibliographic Details
Main Author: Whitaker, Wayne R., 1940-
Corporate Author: ebrary, Inc
Other Authors: Ramsey, Janet E., Smith, Ronald D., 1948-
Format: eBook
Language:English
Published: New York : Routledge, 2009.
Edition:3rd ed.
Subjects:
Mass media > Authorship.
Broadcast journalism > Authorship.
Public relations > Authorship.
Journalism > Authorship.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Designed for those preparing to write in the current multimedia environment, MediaWritingexplores the linkages between print, broadcast, and public relationsstyles; outlines the nature of good writing; and synthesizes andintegrates professional skills and concepts. Complete with interestingreal-world examples and exercises, this textbook gives studentsprogressive writing activities amid an environment for developingresearch and interviewing skills.
Item Description:Electronic resource.
Physical Description:1 online resource (xix, 418 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780203886700 (electronic bk.)
0203886704 (electronic bk.)
9780805862959
0805862951