http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Contemporary issues in marketing and consumer behaviour
1 online resource (xi, 219 pages) : illustrations
Complete coverage of all contemporary issues modules for marketing and consumer behavior students.
Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing
Includes bibliographical references and index.
Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009