rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Contemporary issues in marketing and consumer behaviour
  name:
    name part: Parsons, Elizabeth
    name part: 1909-
    role:
      role term: creator
  name:
    name part: Maclaran, Pauline.
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: ne
    date issued: 2009
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xi, 219 pages) : illustrations
  abstract: Complete coverage of all contemporary issues modules for marketing and consumer behavior students.
  table of contents: Front Cover; Front Cover; Contemporary Issues in Marketing and Consumer Behaviour; Contemporary Issues in Marketing and Consumer Behaviour; Copyright Page; Copyright Page; Contents; Contents; Preface; Preface; Contributors; Contributors; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 1 Introduction: Marketing in the Contemporary Organization; Chapter 2 A History of Marketing Thought; Chapter 2 A History of Marketing Thought; Chapter 3 Postmodern Marketing and Beyond; Chapter 3 Postmodern Marketing and Beyond; Chapter 4 Arts Marketing; Chapter 4 Arts Marketing
  note: Elizabeth Parsons, Pauline Maclaran.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
  subject:
    topic: Consumer behavior
  subject:
    topic: BUSINESS & ECONOMICS
    topic: Green Business
  subject:
    topic: Marketing
  subject:
    topic: Consumentengedrag
  classification: HF5415 .P2493 2009eb
  classification: 658.802
  related item:
    title info:
      title: Contemporary issues in marketing and consumer behaviour
    name:
      name part: Parsons, Elizabeth, 1909-
    origin info:
      publisher: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2009
      edition: 1st ed.
    identifier: (OCoLC)262892628
  identifier: 9780080943169 (electronic bk.)
  identifier: 0080943160 (electronic bk.)
  identifier: 9780750687393
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: N$T
    record creation date: 090803
    record change date: 20250816222828.8
    record identifier: in00002749315
    language of cataloging:
      language term: eng